Why a community centric organisation should use Google+

This blog will explicitly refer to use within Students' Associations however it should be appropriate for any non-profit looking to learn about the people it represents or even any business wanting to know its customers with a little tweaking.

Is Google's latest Social Experiment just what you need?

Is Google+ a failed project or simply looking ahead?

Admittedly, most technology blogs and sites I follow have yet to comment on how (un)successful Google+ has been with a notable exception or two but you can feel it in the air, certainly among my friends (most of whom are reasonably technically proficient being on a programming based course.) Yet, I feel they are missing the point... Missing what it is that Google+ is really about.